The Best Gaming & Lifestyle Apparel Brands
Introduction: Gaming apparel is a rapidly growing market, with many brands and influencers entering the space to offer unique and stylish clothing options for gamers. In this article, we will explore the history of gaming apparel, the reasons for its increasing popularity, and take a look at some of the top gaming apparel brands and influencers.
History of Gaming Apparel: Gaming apparel has its roots in the early days of gaming when players would wear t-shirts and hoodies emblazoned with their favourite game logos. These early gaming apparel options were often basic and only available at speciality gaming stores. However, as gaming has grown in popularity, so too has the gaming apparel market. Today, gaming apparel is a multi-billion dollar industry, evolving into high quality apparel with a wide variety of options available for gamers of all ages and styles.
Why gaming apparel is becoming so popular: There are several reasons why gaming apparel has become so popular in recent years. One of the main reasons is the increasing mainstream acceptance of gaming. As more and more people are exposed to gaming, the demand for gaming apparel has grown. Additionally, the increasing number of professional gamers and gaming influencers has also helped to drive the popularity of gaming apparel. These individuals have helped to create a sense of community and belonging among gamers, which has led to an increase in demand for gaming apparel.
Faze Clan: On May 30, 2010, FaZe Clan got its start as FaZe Sniping, a YouTube channel showcasing the Call of Duty skills of founders Eric “CLipZ” Rivera, Jeff “Timid” Emann, and Ben “Resistance” Christensen. Over the years, members of FaZe would come and go, but FaZe’s prominence within the gaming scene steadily rose. Richard “Banks” Bengston joined FaZe Clan in 2013, giving the organization another boost in popularity as it began to incorporate lifestyle content into its gaming videos. They now offer a wide range of gaming apparel, including t-shirts, hoodies, and hats, as well as other gaming-related merchandise. Faze Clan's apparel is popular among gamers of all ages and is known for its unique designs and collabs with brands such DC, Bear Brick, Lyrical Lemonade, Disney and a sh*t load more.
Optic Gaming: Founded in 2006 by Hector 'H3CZ' Rodriguez, Optic Gaming is a professional esports organization and lifestyle brand, widely accepted as the OG gaming organisation. The first organisation to launch a gaming house, acquire generational players such as SCUMP and Nadeshot, encouraging a content first approach to build up both brand and individuals. They now offer a wide range of gaming apparel, including t-shirts, hoodies, and hats, as well as other gaming-related merchandise to cater for their fanbase, ‘The Green Wall’.
100 Thieves: A more recently established organisation, founded in 2017 by Matt ‘Nadeshot’ Haag, 100 Thieves is a lifestyle brand and gaming organization based in Los Angeles, California. They offer a wide range of gaming apparel, often in creative limited-run drops. 100 Thieves' apparel is focused heavily on quality, which has led them to sell out over a dozen drops to date.
Milhouse: Milhouse is a new and upcoming gaming & apparel brand utilising unique designs and high-quality materials to create their products. They focus on exclusivity, offering a finite number of items per drop that will never be sold again. Milhouse often collaborates with organisations or individuals in the gaming space, aiming to bring value to the audience by focusing on projects that are ‘Good For Gamers’.
PewDiePie: PewDiePie is a popular gaming influencer and content creator who has become known for his gaming apparel line. He has a wide range of clothing items with different designs and styles, including T-shirts, hoodies, and hats. His apparel is very popular among his fanbase, who are known as "Bro Army".
Conclusion: Gaming apparel is a rapidly growing market, with many brands and influencers entering the space to offer unique and stylish clothing options for gamers. Faze Clan, Optic Gaming, 100 Thieves, and PewDiePie are some of the most popular gaming apparel brands and influencers in the market. Whether you're a casual gamer or a professional, there is a wide variety of gaming apparel options available to suit your style and preferences. From t-shirts and hoodies to hats and accessories, gaming apparel is not only a way to show your love for gaming, but also a way to express your personality and individuality. With the increasing mainstream acceptance of gaming, the demand for gaming apparel is sure to continue growing in the coming years. As gaming continues to evolve and become more mainstream, it's exciting to see what new and innovative gaming apparel options will become available in the future.